PIPPA The Label is an Australian fashion brand proudly owned, run, and led by a small, yet mightily talented team of female creatives passionate about style, travel, design, colour, and a beautifully made margarita.

PIPPA collections are full of treasures dreamed up by owner and creative powerhouse Pippa Ridley throughout the years of working and growing up in the family’s fashion business – cultivating a brand-new fashion identity and icon. 

What has now come to life is the embodiment of a goddess - the modern-day woman who is bold, yet timeless, confident yet conscious, wanting to live a life as colourful as her travels. Each piece is made to evoke that sense of thrill from travelling, to celebrate those balmy summer nights where memories are made, and to hold close those intimate moments with loved ones. 

At the heart of the brand are thoughtfully produced timeless designs, style, quality, and fits, paired with statement colours. PIPPA is known and loved for statement prints, flattering feminine silhouettes, and unique pieces, underpinned by an effortless sense of style and confidence. 

PIPPA serves to elevate the woman who boldly lives her life - to nurture the inner goddess and to last season after season. We curate limited and edited collections with exclusive pre-orders and frequent drops - only producing what we need so that each look becomes a treasured piece. 

Made for the romantic sun-kissed dreamers and adventurers - each piece has been designed to be bold, unique, strong, feminine, and forward-thinking, just like her.  

PIPPA HQ and team is based in the heart of the Gold Coast, Burleigh Heads Australia. Stocked in exclusive boutiques Australia-wide. Find our stockists here.

For any enquiries or to simply send us a message, please contact us at hello@pip-pa.com or via social media @pippathelabel

Burleigh HQ, 6 / 314 Burleigh Connection Road,
Burleigh Heads QLD 4220
email: hello@pip-pa.com