March 07, 2023
La Lune Campaign
A 15-piece sophisticated monochrome resort collection inspired by a considered black + white look to elevate transeasonal fashion. Wardrobe staples for season after season.
Set at the Bower Hotel, Byron Bay - a reimagination of the beach hotel concept by combining the laidback barefoot ambiance of Byron Bay with the discreet and effortless elegance of New York’s luxury, boutique hotel scene - was the perfect set to showcase this monochromatic sophisticated resort wear collection.
Charisse Mone and Pippa Ridley captured raw and on film by photographer Andy Myers.
![Pippa The Label La Lune Campaign Shoot Bower Hotel Byron Bay](https://cdn.shopify.com/s/files/1/0546/3506/9615/files/221018_PIPPA_BOWER_ECOMM_068_600x600.jpg?v=1678149556)
![La Lune Collection Pippa The Label Campaign Fashion Shoot Bower Hotel Byron Bay](https://cdn.shopify.com/s/files/1/0546/3506/9615/files/221018_PIPPA_BOWER_SHO4_0016_600x600.jpg?v=1678149595)